Colleges Advise “Be Authentic”
—Here’s What They Actually Mean
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And how to help your student choose a direction, build a stronger application, and write standout essays
April 29 at 7:00 pm ETÂ |Â Live on Zoom
Is your teen ready to tell their story—
and choose the right path?
Join this free live webinar to learn
Most students start in the wrong place.
Here’s what should happen before applications ever begin.
Doing more doesn’t make a stronger application.
Why focus is what actually stands out.
What colleges mean by “be authentic” vs what students think it means
(and why it often leads to weak essays).
College applications and essays are harder when your teen isn’t clear on who they are.
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✔️ What colleges are actually looking for when they read applications and essays
And why polished writing alone won't make a student stand out.
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✔️ How scattered busyness weakens your student’s positioning for admission
And how focus can open doors—even to competitive majors.
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✔️ Why even strong students still come across as unclear in their applications
And what makes their application land with confidence.
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And how to use AI the right way—without losing your student’s voice or edge.
Kristy Miller, Parent
"I was overwhelmed because my son had a casual attitude and with no direction. Now he’s still casual, but confident. Our stress going into his Senior Year was far less."
Meet Your Expert Guides
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Lisa Marker-Robbins
Founder of Flourish Coaching | Career Coach for Teens & Young Adults
Lisa has helped over 4,000 students discover careers and majors aligned with who they are. She’s the creator of Launch Career Clarity and host of the College and Career Clarity podcast. A Master Birkman Coach and mom of three, she helps teens launch with confidence and purpose.
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Susan Knoppow
CEO of WOW Writing Workshop | College Essay Expert
Susan is a nationally recognized writing coach who helps students craft standout essays with calm and confidence. Her proven methods take the stress out of writing and help students reflect their true selves—no exaggeration or drama required.
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We'll see you soon!
Susan and Lisa